A EXPERIÊNCIA DO ZERO - UM BLOG DE DIVULGAÇÃO CIENTÍFICA

The Zero Experience - A Science Communication Blog

Abstract

The existence of content in a given media, which dialogue with science topics and aredirected to a specific audience, is a necessary condition, but not sufficient to carry out ScientificDissemination (SC), which is about making science public domain, or that is, the use of strategies andpractices, which aim to bring scientific information to society. But this information should not consistonly of scientific research results, common in scientific articles, or presentations of the latest scientificfacts, common in journalistic vehicles. Therefore, based on its own definition, we cannot assume thatthe production of content is enough, for it to be considered DC in fact, it also needs to includestrategies and actions that convey this content. Therefore, we present a report on DC performedthrough Zero. Zero is located at Unicamp's Science Blogs, and seeks to relate mathematical formalismto playfulness, seeking adults who have an affinity with mathematics and computing, based on moreadvanced and articulated discussions. The publication of the content of this blog is not limited to the invitation to read the text, they already start in the construction of the content itself, such as tags,search algorithms, choice of text title, cover image and summary, and how this can arouse the interest(or not) of a potential audience. Planning for the dissemination of this content takes place inpartnership with Unicamp's Science Blogs. In addition to the disclosures on the personal channels ofthe researchers who are the authors of the posts, the contents, are also broadcast on the project'sofficial channels and in suggestions for press channels. The result of this joint action can be seen in theaccess numbers to the content placed on Zero throughout its existence.